Bamboosh investigates what to consider before a business expansion
Bamboosh is Maidstone’s unique sales and marketing industry that boasts an impressive list of clients and exciting campaigns. The company pride themselves on their ability to create compelling techniques and develop dynamic young professionals within the industry. As such, Bamboosh has seen extensive growth over the past year with plans for expansion into 2018.
Due to higher demand for their services, Bamboosh has recently expanded, which has resulted in an extensive recruitment drive to find driven and ambitious young professionals.
The firm has put together their most prominent aspects to consider when expanding into further territory within the sales sector, understanding that it is a manoeuvre that must not be taken lightly, to succeed.
Geography: The location of new offices may consist of further research into a new type of customer, competition within the area and other tribulations that come along with venturing into a new city. Bamboosh states that each aspect must be considered and evaluated before an expansion takes place.
Capability: This category consists of a variety of aspects, such as the investment of contractors, skills and industry technologies. Bamboosh states that external factors must be considered, such as what services the expansion may develop and how to implement these efficiently and effectively.
Markets: Bamboosh state that research must be conducted into what consumers at new locations require, whether this be a different product, higher levels of demand and subsequent more brand ambassadors or whether this indeed stays the same as locations in which the firm has already established themselves.
The firm plans to conduct extensive research into their target demographics and market environments in high detail before an expansion within the new year, as they have similarly done previously. Bamboosh understands that a business expansion is a challenge, and as such planning and detailed execution must be considered to continue the company’s high levels of success.
Bamboosh have recently taken on a new high profile client, delving into the catering industry. The firm is exciting for this new venture, to expand their horizons, explore new territories and campaigns.