Bamboosh: ‘Why We’re All About Face to Face’
bamboosh detail the importance of face-to-face marketing in a developing industry
Bamboosh has released a statement on why their focus is on face to face campaigns in the sales and marketing sector. There is no doubt that the world is in the midst of an endless technology revolution, today mobile phones, smartwatches, and tablets are making it possible to communicate with people anywhere, at any time. With apps for every conceivable purpose, these days the majority of people will claim that they can’t survive without their devices. However these technologies are not only managing people’s lives, they are also taking them over. A recent study by mobileinsurance.com found that the average person spends 23 days a year on their smartphone, while mobile research platform dscout conducted a study which found that on average a person will touch their smartphone 2,617 times a day.
‘Spending all this time glued to technology is causing us to miss out on real life experiences and meaningful interactions. These are the fuel for a richer life, and deeper connections’ stated Bamboosh last week. The Maidstone-based marketing firm spoke openly about the impact of these technologies and how there is a very real need for face to face interactions. ‘We’ve experienced the positive impact face to face communication has had in two very different arenas through our work, and as a company, we are adamant that while digital communications can be convenient, nothing beats face to face.
Since their launch, Bamboosh has been working with some iconic UK brands – helping them to improve their relationship with their target audiences through in-person communication. The firm, which designs, implements and manages face to face marketing campaigns has recognised that today’s consumers require a lot more support than digital services can offer. ‘so many brands are so preoccupied with digital that they are failing to recognise that it’s isolating consumers. It’s making it more difficult for customers to access tailored support and feel like they are part of something special, its disposable interaction. Face to face gives customers a rare platform to interact with a brand one on one, strengthening their relationship and creating a memorable experience’ states Bamboosh.
Bamboosh has also seen how face to face can drive significant progress in professional development. ‘There is nothing quite like working alongside and learning from experts in your industry’ outlined Bamboosh. ‘online courses and industry reading are of course crucial in professional development, however tapping into the knowledge of those who have experienced what you are hoping to do yourself is so valuable, it inspires you to work harder and helps you to visualise what your own future success will look like’.
Bamboosh regularly encourages its workforce of young professionals to go out and meet as many new people face to face as possible. It regularly organises and attends industry wide networking events and educational workshops, where attendees can connect with the sales and marketing industry’s top talent.