‘Personalisation is crucial, take lessons from this world-famous brand’ declares Bamboosh
Cardiff-based customer acquisition specialists, Bamboosh have turned their attention to reflection as they head into 2019. As a result, the firm has defined the importance of personalisation and is urging companies to heed lessons from cereal giant, Weetabix.
Weetabix’s new campaign is set to launch from January 1st and will take a strong focus upon personalisation, with an influential emphasis on in-store promotions and activity allowing customers to personalise their breakfast meals. The firm is hoping that this new campaign will turn around the steady decline of the breakfast market.
Weetabix’s world-renowned brand has been facing tribulations throughout Q4 in 2018, with net sales declining 4.3% on previous years, equating to £85.7 million. Volume sales of the brand were also down by a staggering 7.9%, and this latest campaign is set to catapult the brand back to the forefront of the nation’s mind when they come to the most important meal of the day.
After discussing innovation within the sector, in light of the companies exploration into breakfast drinks, Francesca Davies, Marketing Director at Weetabix had to say, ‘Innovation is super important and will always be at the heart of the Weetabix business. Over the last 10 years, we are really proud of how we’ve lead the way.’
‘Personalisation is key, and we truly believe that face-to-face campaigns reign supreme when it comes to driving a brand’s reputation. This latest move by Weetabix is set to change the course of the industry as long as their execution remains innovative,’ stated Luke Walker, Managing Director of Bamboosh.
Bamboosh is a customer-acquisition agency based in the heart of Cardiff, the firm represents a multitude of brands across varying industries, putting them forward within the public sphere. The firm hosts pop-up events and campaigns incorporating their dynamic brand representatives, who have become experts in all of their client’s objectives, needs and desires.
Bamboosh representatives are specialists within the sector, they exist to serve and support the firm’s clients as their sole purpose, exhibiting professionalism at every opportunity. Bamboosh provides strategic business solutions for a huge range of clients, specialising in the telecommunications, energy and non-profit industries amongst others. All of their services are tailored to fit the needs and marketing goals of their unique clients.